Beyond the Basics is a new video series where I am interviewing leading marketing and communication professionals to discuss advanced social media and interactive marketing strategies and tactics. Over the past few months I’ve attended many social media and interactive marketing presentations and I find myself and my peers saying, Read more
Last week The Gap announced that they were giving away 10,000 pairs of jeans to anyone who checked in to their stores on Facebook. All you had to do was show your check-in screen on your mobile device to redeem the coupon. I headed over to The Gap at 11 Read more
Some of you may have noticed that my avatar recently changed and that I have a nice fake moustache on my photo. This is because I’m participating in Movember. Movember challenges men to change their appearance and the face of men’s health by growing a moustache. The rules are simple, Read more
I’ve been fortunate to know Gregory Ng (@gregoryng) and appear on several episodes of Freezerburns (@freezerburns). Guest on Freezerburns, role: guest Guest on Freezerburns, role: guest Guest on Freezerburns, role: guest
Social Media can be a great tool to promote events. Depending on your strategy and audience it allows you to quickly reach your audience with a direct targeted message. By no means should you solely rely on social media for event promotion. Direct marketing, email marketing, advertising and other forms Read more