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Is Glassdoor Killing Your Recruiting?

If you’re not familiar with Glassdoor then it’s the first site you need to visit after reading this post. What Google Review and Yelp are to local retailers, restaurants and bars, Glassdoor is to companies. Glassdoor has several typical features of HR/employment sites: job board listings, corporate profiles, list of Read more…

By Brian McDonald, 10 yearsJune 1, 2015 ago
Create a Digital Media Command Center with these tools
Digital Marketing

Creating a Digital Marketing Command Center

At the 29014 Digital Marketing for Business conference I presented on how to create a digital marketing command center. When starting a digital marketing program or position, it’s often important to quickly set up essential social listening, curating and sharing platforms. You will need a command center where you can Read more…

By Brian McDonald, 11 yearsFebruary 16, 2014 ago
AT&T U-verse outage demonstrates lack of social media marketing and public relations
Digital Marketing

How AT&T Could Have Used Social Media During Crisis

This week AT&T had a massive outage of its U-verse network that offers voice, digital cable and high speed Internet to consumers and businesses. This most recent fiasco has further tarnished the AT&T brand that it appears the company has either given up on PR and customer service or does not Read more…

By Brian McDonald, 12 yearsJanuary 25, 2013 ago
Not as hard os POTUS but Digital Marketing is hard work
Digital Marketing

8 Daily Digital Marketing Challenges

It’s not as difficult as being President of the United States, but digital marketing is hard work. Most people think we just play on social media all day and create a few web pages. I wish that was true. Digital marketing is a fun career choice but can be very Read more…

By Brian McDonald, 12 yearsJanuary 3, 2013 ago
Content marketing automation and integration
Digital Media

Content Marketing Automation and Integration

Content Automation and Integration from Brian McDonald With all the digital media channels out there you can spend a huge amount of time curating and sharing content across multiple social networks and channels.  Integrating content across networks and channels via an automation strategy can save time and money spent doing Read more…

By Brian McDonald, 13 yearsOctober 23, 2012 ago

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