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Digital Marketing

Marketing Lessons From The Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band”

Last week’s 50th anniversary of Sgt. Pepper’s Lonely Hearts Club Band found me enjoying listening to the classic album by The Beatles. I’ve loved this album for as long as I can remember.  As a kid my older brother, Sean Read more…

By Brian McDonald, 8 yearsJune 5, 2017 ago
evergreen

Is Glassdoor Killing Your Recruiting?

If you’re not familiar with Glassdoor then it’s the first site you need to visit after reading this post. What Google Review and Yelp are to local retailers, restaurants and bars, Glassdoor is to companies. Glassdoor has several typical features Read more…

By Brian McDonald, 10 yearsJune 1, 2015 ago
Create a Digital Media Command Center with these tools
Digital Marketing

Creating a Digital Marketing Command Center

At the 29014 Digital Marketing for Business conference I presented on how to create a digital marketing command center. When starting a digital marketing program or position, it’s often important to quickly set up essential social listening, curating and sharing Read more…

By Brian McDonald, 11 yearsFebruary 16, 2014 ago
Digital Marketing

Smart YouTube Video Captions Improve On-Page SEO

YouTube added automatic captions this year and it’s an important feature for several reasons.  If you’re not familiar with video captions, it is basically the transcript of the video dialog or narration shown at the bottom of the screen.  In Read more…

By Brian McDonald, 11 yearsDecember 10, 2013 ago
Using YouTube video captions you can boost your blog SEO.
evergreen

Create Custom Infographics With Visual.ly

Visual.ly allows you to create your own infographic without having to be a graphic designer. The SaaS site allows you to create custom infographics as well as ones from existing data. The infogrpahic below shows my LinkedIn profile as in Read more…

By Brian McDonald, 11 yearsDecember 4, 2013 ago

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