David B. Thomas (@davidbthomas) executive director at New Marketing Labs is releasing his new book today, The Executive’s Guide to Enterprise Social Media Strategy, co-authored with Mike Barlow. David and I discussed some great strategies and tactics from his findings including: Creating a cross-functional, enterprise-wide team as a starting point Read more
I had the opportunity to meet and interview Steven Kent (@proteadigital) in December. Steven took me up on my offer to interview anyone that donated $50 to my Movember fund and I was glad he did. After meeting with Steven and learning about his business I found out that he really Read more
Myself along with several other smart folks participated in Jason Peck’s (@jasonpeck) e-book. Online Marketing Predictions for 2011
For my third episode I travelled to Chapel Hill and met with David Rose (@dbrose67) COO of Magent Video (@magnetvideo) to talk about how to shoot short corporate video. David and I talked about the challenges of producing a great 30-60 second video for your website that keeps your audience’s Read more
In the second episode of Beyond the Basics, I met with Jason Peck (@jasonpeck) of eWayDirect. Jason is the Product Manager, Social Media for eWayDirect, a full service interactive marketing agency. One area I’ve seen Jason and eWayDirect really perform is in the area of creating online communities for their Read more