For my third episode I travelled to Chapel Hill and met with David Rose (@dbrose67) COO of Magent Video (@magnetvideo) to talk about how to shoot short corporate video.  David and I talked about the challenges of producing a great 30-60 second video for your website that keeps your audience’s attention.  Some of the interesting tactics I learned were:

  • Keeping your script down to 150 words and clearly communicating your core message.
  • How to use analytics to see how your customers are looking at videos and then interacting with your company.
  • How and where online to manage your video library.

David’s office had some great places to shoot.  His partner has several motorcycles on display and we chose the sweet BMW in the front lobby to use as our shoot background.  Thanks again to David and Magnet for participating!

Brian McDonald

Brian McDonald started Square Jaw Media to document strategies and techniques he had used over his experience working in marketing and communications since 1990. During this time Brian wrote about many of the exciting Raleigh social media events where great knowledge was being shared and tries to share some of the tips and tricks. . Read Brian's full bio.