For my third episode I travelled to Chapel Hill and met with David Rose (@dbrose67) COO of Magent Video (@magnetvideo) to talk about how to shoot short corporate video. David and I talked about the challenges of producing a great 30-60 second video for your website that keeps your audience’s attention. Some of the interesting tactics I learned were:
- Keeping your script down to 150 words and clearly communicating your core message.
- How to use analytics to see how your customers are looking at videos and then interacting with your company.
- How and where online to manage your video library.
David’s office had some great places to shoot. His partner has several motorcycles on display and we chose the sweet BMW in the front lobby to use as our shoot background. Thanks again to David and Magnet for participating!