In the second episode of Beyond the Basics, I met with Jason Peck (@jasonpeck) of eWayDirect. Jason is the Product Manager, Social Media for eWayDirect, a full service interactive marketing agency. One area I’ve seen Jason and eWayDirect really perform is in the area of creating online communities for their customers. Some of the key points I learned from Jason during our discussion:

  • Determine if an online community is best for your business. Research your customers and see if it’s applicable.
  • Have a plan in place before you start your online community. Don’t just get caught up in launch activities, know where you are going after Day 1.
  • Have a resource in place to own the community management function, otherwise it can fail.

I want to thank Jason for his time and great insight. Stay tuned for the next episode to air in early December.

Brian McDonald

Brian McDonald started Square Jaw Media to document strategies and techniques he had used over his experience working in marketing and communications since 1990. During this time Brian wrote about many of the exciting Raleigh social media events where great knowledge was being shared and tries to share some of the tips and tricks. . Read Brian's full bio.