David B. Thomas (@davidbthomas) executive director at New Marketing Labs is releasing his new book today, The Executive’s Guide to Enterprise Social Media Strategy, co-authored with Mike Barlow.

David and I discussed some great strategies and tactics from his findings including:

  • Creating a cross-functional, enterprise-wide team as a starting point for creating social media policy and practices.
  • How to manage large international teams creating social media presence for your corporation.
  • Creating a strategy that allows management to understand how to implement, manage and measure social media.

Brian McDonald

Brian McDonald started Square Jaw Media to document strategies and techniques he had used over his experience working in marketing and communications since 1990. During this time Brian wrote about many of the exciting Raleigh social media events where great knowledge was being shared and tries to share some of the tips and tricks. . Read Brian's full bio.