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MySpace RIP
Digital Media

Does Selling Out Kill Your Brand?

MySpace and FriendFeed were early social platforms that grew their community and eventually found their respective suitors.  But was acquisition the kiss of death to these companies?  It seems that after they get their payday these companies are forgotten by their new owners for several reasons. FriendFeed was supposed to Read more…

By Brian McDonald, 14 yearsMarch 29, 2011 ago
Facebook has good reason to love The Gap
Events

Facebook’s New Best Friend? The Gap!

Last week The Gap announced that they were giving away 10,000 pairs of jeans to anyone who checked in to their stores on Facebook.  All you had to do was show your check-in screen on your mobile device to redeem the coupon.  I headed over to The Gap at 11 Read more…

By Brian McDonald, 15 yearsNovember 9, 2010 ago
Using Social Media to promote events
Events

Using Social Media to Promote Events

Social Media can be a great tool to promote events.  Depending on your strategy and audience it allows you to quickly reach your audience with a direct targeted message.  By no means should you solely rely on social media for event promotion.  Direct marketing, email marketing, advertising and other forms Read more…

By Brian McDonald, 15 yearsSeptember 22, 2010 ago
Marketing

Facebook Mass Exodus? Not So Much!

Yesterday was supposed to be the day that Facebook users would delete their accounts in protest of the company’s privacy policy changes over the past several weeks. However according to a post Web Pro News only 34,424 users took the plunge and did just that. I can see a few Read more…

By Brian McDonald, 15 yearsJune 1, 2010 ago
Social Media

Twitter and LinkedIn Integration, Good or Bad?

LinkedIn has jumped into the integration fray the past few weeks. Most recently the business network site has integrated with Twitter to allow posting between the two sites. This is a big step for LinkedIn since the status feature of the site was poorly used in the past. Many users Read more…

By Brian McDonald, 16 yearsDecember 3, 2009 ago

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