With all the available marketing channels we tend flood ourselves with too much data and statistics around our products, brands and campaigns. Although it’s important to be tracking and analyzing as much data as you can you have to prioritize what key metrics align to your strategies in order to Read more
The New York Times ran a great article about Heather Armstrong last Saturday called Queen of the Mommy Bloggers. Who is Heather Armstrong you say and why should we care? Well Heather is better known in the online world as Dooce (@dooce) and is one of the most influential women in Read more
[featured style=”shadow”] This edition of Beyond the Basics looks at corporate microblogging and how it is impacting today’s business communication. Dan Connolly (@DConnolly17) of Blogtronix spoke with me about how microblogging can help reduce email clutter and increase productivity. Dan had some interesting statistics Blogtronix has customers have experienced. Employee Read more
Virtual teams present special challenges, primarily because they are so geographically dispersed. Because you never meet face to face, out must rely on technology to get your workers trained. Remote workers in the form of IT specialists or personal assistants are great ways to save money or assemble teams with Read more
David B. Thomas (@davidbthomas) executive director at New Marketing Labs is releasing his new book today, The Executive’s Guide to Enterprise Social Media Strategy, co-authored with Mike Barlow. David and I discussed some great strategies and tactics from his findings including: Creating a cross-functional, enterprise-wide team as a starting point Read more