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This edition of Beyond the Basics looks at corporate microblogging and how it is impacting today’s business communication. Dan Connolly (@DConnolly17) of Blogtronix spoke with me about how microblogging can help reduce email clutter and increase productivity. Dan had some interesting statistics Blogtronix has customers have experienced.

Employee Engagement Benefits

  • 39% increase in employee connectedness
  • 32% more ideas generated and captured
  • 30%  in employee satisfaction
  • 27% less email
  • 32% reduction in time to find answers
  • 37% increase in project collaboration and productivity

Top Customer Engagement Benefits

  • 42% more communication with customers
  • 31% increase in customer retention
  • 34% higher brand awareness
  • 28% decrease in support call volume
  • 34% more feedback and ideas from customers
  • 27% increase in new customer sales

Brian McDonald

Brian McDonald started Square Jaw Media to document strategies and techniques he had used over his experience working in marketing and communications since 1990. During this time Brian wrote about many of the exciting Raleigh social media events where great knowledge was being shared and tries to share some of the tips and tricks. . Read Brian's full bio.