Last week during the first Monday Night Football game I watched the ad for The Johnny Cash Project on ESPN. I was blown away for two reasons. I’m a huge Johnny Cash fan. It’s the best use of crowdsourcing I’ve seen to date. Now I will admit that I have Read more…
[featured style=”shadow”] This edition of Beyond the Basics looks at corporate microblogging and how it is impacting today’s business communication. Dan Connolly (@DConnolly17) of Blogtronix spoke with me about how microblogging can help reduce email clutter and increase productivity. Dan had some interesting statistics Blogtronix has customers have experienced. Employee Read more…
David B. Thomas (@davidbthomas) executive director at New Marketing Labs is releasing his new book today, The Executive’s Guide to Enterprise Social Media Strategy, co-authored with Mike Barlow. David and I discussed some great strategies and tactics from his findings including: Creating a cross-functional, enterprise-wide team as a starting point Read more…
For my third episode I travelled to Chapel Hill and met with David Rose (@dbrose67) COO of Magent Video (@magnetvideo) to talk about how to shoot short corporate video. David and I talked about the challenges of producing a great 30-60 second video for your website that keeps your audience’s Read more…
Gregory Ng (@gregoryng) had one of the most awesome fundraising ideas for Movember. He sold 1 hour slots to his 24-hour Movember-thon where he did 24 straight hours of food reviews.