Last week Skittles was abuzz on Twitter and other networks with its web site launch. What was unique about the launch was that it was not just a new layout, some neat Flash or animation with some coolness and wow factor. Instead the Skittles site was now a portal to Read more…
Saw this during the NFC Championship game and was surprised it was a Microsoft commercial for BI. People Ready Business: Coca-Cola
Proving facts to management is always a difficult task. During our October meeting Susan Moore and Elissa Fink demonstrated their technique for telling a great story with data that can help you communicate the important facts in a memorable way. We have all faced the challenge of having too much Read more…
My brother Sean is coming to speak to the Triangle AMA chapter. Great topic on how social media is chaning the way we communicate with customers. The press release is below and you can register online at triangleama.org. Your Brand Is Being Discussed, Are You Listening? Dell Executive Shares Dell Read more…
This is the article I wrote about September Triangle AMA speaker. Marketing to small business has several unique approaches and strategies for today’s marketing professionals. Our September 2008 luncheon speaker, Donald Mazzella, COO of Information Strategies, Inc., has advised major corporations and start-ups on ways of increasing their close rates Read more…