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The 30 Day Challenge!

I’ve started this blog about nine months ago but have not followed one of the main guidelines that’s in every article, post and tweet about blogging, consistent and frequent posting. I’ve had periods of time where great ideas have hit me but have not been disciplined enough to explore the Read more…

By Brian McDonald, 16 yearsJuly 15, 2009 ago
Digital Media

No Newspaper, Now What?

After being a daily newspaper subscriber, working in public relations for several years, and being an avid reader all my life, I stopped subscribing to my local paper a few months ago. It was a tough decision made easier by the declining quality and quantity of my local paper, The Read more…

By Brian McDonald, 16 yearsMay 11, 2009 ago
Digital Media

Brands, Business and Twitter at Triangle Tweetup 2.0

I attended the Triangle Tweetup on April 30th at Bronto’s office in the American Tobacco Campus with great anticipation.  I had been following the past tweetups online since I had not be able to attend the past few events.  The location was awesome since I had not been to Durham Read more…

By Brian McDonald, 16 yearsMay 4, 2009 ago
evergreen

Personas: Getting Imaginary People To Do Real Work For You

Triangle AMA members had the opportunity to hear Glen Drummond, Chief Innovation Officer of Quarry Integrated Communications explain the method of using “Personas” to look at our customers and our business differently. Drummond began his presentation with a challenge for members of the audience to reconsider what constitutes “real” work. Read more…

By Brian McDonald, 16 yearsMarch 15, 2009 ago
Marketing

Skittles Embraces Web 2.0, Crazy or Brilliant?

Last week Skittles was abuzz on Twitter and other networks with its web site launch. What was unique about the launch was that it was not just a new layout, some neat Flash or animation with some coolness and wow factor. Instead the Skittles site was now a portal to Read more…

By Brian McDonald, 16 yearsMarch 11, 2009 ago

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