David B. Thomas (@davidbthomas) executive director at New Marketing Labs is releasing his new book today, The Executive’s Guide to Enterprise Social Media Strategy, co-authored with Mike Barlow. David and I discussed some great strategies and tactics from his findings including: Creating a cross-functional, enterprise-wide team as a starting point Read more…
LinkedIn rolled out some new features for company profiles last week. The new features allow you to do more than list your company location, description, Twitter ID and recent blog posts. The is a new link at the top of the companies page called “Services and Products” where you can Read more…
Myself along with several other smart folks participated in Jason Peck’s (@jasonpeck) e-book. Online Marketing Predictions for 2011
For my third episode I travelled to Chapel Hill and met with David Rose (@dbrose67) COO of Magent Video (@magnetvideo) to talk about how to shoot short corporate video. David and I talked about the challenges of producing a great 30-60 second video for your website that keeps your audience’s Read more…
I was on a major company site the other day and wanted to share a page link for an event that a friend and former coworker was going to be featured. I clicked on their share button and selected Twitter as my network. I was then transferred to Twitter with Read more…