A business that improves communication between workers in an office will improve morale and boost productivity. Ultimately, a large office with poor communication will pay the price because miscommunication usually affects the bottom line. Fortunately, however, the digital revolution has resulted in numerous online communication services that can make intra-office Read more…
In the second episode of Beyond the Basics, I met with Jason Peck (@jasonpeck) of eWayDirect. Jason is the Product Manager, Social Media for eWayDirect, a full service interactive marketing agency. One area I’ve seen Jason and eWayDirect really perform is in the area of creating online communities for their Read more…
Employers are leaving the world of print media behind by posting their jobs exclusively online. They are advertising on message boards, through social networks and on huge job posting sites. Businesses also advertise on their own websites where applicants from all over the world can vie for the best positions. Read more…
Social Media can be a great tool to promote events. Depending on your strategy and audience it allows you to quickly reach your audience with a direct targeted message. By no means should you solely rely on social media for event promotion. Direct marketing, email marketing, advertising and other forms Read more…
LinkedIn has rolled out several new features over the past few months to better help you manage your groups. Previously groups were limited in terms of creating a place to store information that you always want available to members like rules for posting discussions. The new group features allow you Read more…