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Events

Forget Early Adopters, iPhone 4S Appeals to Majorities

Apple’s announcement yesterday disappointed some that wanted to see a new iPhone design, the iPhone 5.  Had the iPhone 5 been announced there would have been throngs of innovators, early adopters and first droppers lined up to buy the device on the first day, shattering sales records and making news. Read more…

By Brian McDonald, 14 yearsOctober 5, 2011 ago
New Budweiser design and several can redesigns
evergreen

Will Brand Redesign Bring Back Budweiser’s Customers?

Budweiser announced that it is redesigning its cans. The bow tie Budweiser logo will be emphasized along with the red color. I wonder if this will attract new customers?  Sure there will be interest when the new design is seen on cans and swag, but will it last? Overall the Read more…

By Brian McDonald, 14 yearsSeptember 14, 2011 ago
Too many hashtags leads to confusion and dilution
Events

Rein in Your Event Hashtags

I saw the program for a social media conference recently that had 16 unique hashtags peppered throughout the agenda program.  My first reaction was why?  Some of the hashtags were the city and state name of the event location while others were plain generic like #Day1 and #blogging.  The event had a Read more…

By Brian McDonald, 14 yearsAugust 24, 2011 ago
Convers Chuck Taylor All Star Low Top Navy Canvas Shoes
evergreen

Are Hipsters Ruining Your Brand?

I recently bought a sweet pair of navy blue Chucks the other day.  First pair of Chucks I had bought in a long time and first navy pair I had since I was a kid.  I was a bit excited and nostalgic over my new kicks but was interested in Read more…

By Brian McDonald, 14 yearsAugust 12, 2011 ago
.co domains are now available
Digital Media

Should You Trade in Your .com For A .co Domain?

Prior to 2011 the .CO domain was the Internet country code for Colombia.  Now it is available to the general public to purchase.  It is possible that the .CO extension will be as widely used as .COM due to its similarity and opportunity for global branding.There are several reasons why Read more…

By Brian McDonald, 14 yearsJuly 27, 2011 ago

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