Triangle AMA members had the opportunity to hear Glen Drummond, Chief Innovation Officer of Quarry Integrated Communications explain the method of using “Personas” to look at our customers and our business differently. Drummond began his presentation with a challenge for members of the audience to reconsider what constitutes “real” work. Read more…
LinkedIn has added applications that allow you to pull content from your blogs and Twitter feeds. This is a great time saving device and good way to promote your organization on LinkedIn. http://www.linkedin.com/static?key=application_directory&trk=hb_side_apps Twitter has the ability to update your Facebook status. I really like this app since it allows Read more…
This is the article I wrote about September Triangle AMA speaker. Marketing to small business has several unique approaches and strategies for today’s marketing professionals. Our September 2008 luncheon speaker, Donald Mazzella, COO of Information Strategies, Inc., has advised major corporations and start-ups on ways of increasing their close rates Read more…
With the rapid growth of social networking it is difficult to understand what are some of the driving forces behind the fast pace as well as what are the myths. For today’s marketing professional this is more important than ever as consumers are driving the growth through their actions and Read more…