I had a call from from a staff member asking where our partner information was on our web site. The partner was at a trade show and promoting our company and could not find their information. A couple of things jumped out at me, most notably, “did they try searching Read more…
The past few weeks have witnessed some major consumer brands changing their logos: Belk, MySpace, The Gap, etc. Most notably was The Gap who changed their logo to one of the worst designs I’ve seen in my 20 years of marketing communications. After much public disapproval and constant web and Read more…
Social Media can be a great tool to promote events. Depending on your strategy and audience it allows you to quickly reach your audience with a direct targeted message. By no means should you solely rely on social media for event promotion. Direct marketing, email marketing, advertising and other forms Read more…
Self employed workers have their hands full juggling multiple roles every day, so keeping a professional appearance can be challenging at times. Freelancers and so-called “one man bands” already struggle when it comes to competing with large corporations. It is hard to answer the phones, take out the trash and Read more…
So I took assessment of my personal communication models to do some research on reach. In the process I decided to reverse engineer my path to 2010. I looked at communication for personal and professional reasons. Today I communicate in many ways for different reasons. My purpose for communicating with Read more…