This infographic from KISSmetrics shows and provides case studies on how online marketing can drive offline sales.  It’s a great starting point when working with all types of business, large and small to determine where to start your digital and social media planning to meet business goals.

Click on the graphic below for an enlarged view:

online offline social media

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About The Author: Sean Work is the marketing coordinator at KISSmetrics. Follow him on twitter (@seanvwork) and ask him for a free cup of coffee :)


Brian McDonald

Brian McDonald started Square Jaw Media to document strategies and techniques he had used over his experience working in marketing and communications since 1990. During this time Brian wrote about many of the exciting Raleigh social media events where great knowledge was being shared and tries to share some of the tips and tricks. . Read Brian's full bio.