Bit.ly, ow.ly, tinyurl are just a few of the free services that allow you to shorten your links for social media and analytical tracking. But you can now have the power of these free services with your own custom short URL using YOURLS which stands for Your Own URL Shortener. Read more
Myself along with several other smart folks participated in Jason Peck’s (@jasonpeck) e-book. Online Marketing Predictions for 2011
For my third episode I travelled to Chapel Hill and met with David Rose (@dbrose67) COO of Magent Video (@magnetvideo) to talk about how to shoot short corporate video. David and I talked about the challenges of producing a great 30-60 second video for your website that keeps your audience’s Read more
Your choice of font paints a picture with words, effectively conveying whether your message is playful or formal, sophisticated or aimed at children. Fonts can be used to emphasize the most important parts of an advertisement or article, especially for online readers who tend to quickly scan instead of carefully Read more
I had a call from from a staff member asking where our partner information was on our web site. The partner was at a trade show and promoting our company and could not find their information. A couple of things jumped out at me, most notably, “did they try searching Read more