We’re halfway through the National Football League (NFL) season and this is the time of year that I love. Temperature is cooling down, leaves are changing, Halloween, Thanksgiving and Christmas are the holidays and the NFL season is in full swing. There’s a reason why NFL football is the number Read more…
This week I had the opportunity to sit in with JT Moore @j_t_moore of ASPE ROI @ASPE_ROI for an hour long webinar on Google Analytics. We discussed how to get started with Google Analytics and explained some of its basic features including: How to set up Google Analytics on your Read more…
With all the available marketing channels we tend flood ourselves with too much data and statistics around our products, brands and campaigns. Although it’s important to be tracking and analyzing as much data as you can you have to prioritize what key metrics align to your strategies in order to Read more…