This week I had the opportunity to sit in with JT Moore @j_t_moore of ASPE ROI @ASPE_ROI for an hour long webinar on Google Analytics.  We discussed how to get started with Google Analytics and explained some of its basic features including:

  • How to set up Google Analytics on your site.
  • What Bounce Rate means and how to lower it.
  • Analyzing and drilling down the data.
  • Tracking keywords.

You can listen to the archived webcast online. Drop me a comment if you do and let me know what you liked or thought was missing.

Thanks to JT and everyone as ASPE for inviting me to do the webcast I had a great time.


Brian McDonald

Brian McDonald started Square Jaw Media to document strategies and techniques he had used over his experience working in marketing and communications since 1990. During this time Brian wrote about many of the exciting Raleigh social media events where great knowledge was being shared and tries to share some of the tips and tricks. . Read Brian's full bio.