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AT&T U-verse outage demonstrates lack of social media marketing and public relations
Digital Marketing

How AT&T Could Have Used Social Media During Crisis

This week AT&T had a massive outage of its U-verse network that offers voice, digital cable and high speed Internet to consumers and businesses. This most recent fiasco has further tarnished the AT&T brand that it appears the company has either given up on PR and customer service or does not Read more…

By Brian McDonald, 10 yearsJanuary 25, 2013 ago
Digital Media

What’s Your Data Crisis Communication Plan?

Klout (@klout), the online standard for influence and scoring site suffered a severe system error that caused users social media profile scores to drop in value yesterday. I noticed a few people questioning their scores on Facebook so I went to my Klout page and noticed that my score dropped Read more…

By Brian McDonald, 12 yearsMay 23, 2011 ago
Can your marketing manager do this?
evergreen

Can Your Marketing Manager Do This?

When you look at job descriptions for marketing managers these days you wonder if any one person can really fulfill the role.  Marketing has expanded greatly in the past dozen years as the Internet and digital marketing has exploded.  Today when I look at position descriptions for marketing managers and Read more…

By Brian McDonald, 13 yearsJuly 16, 2010 ago
PR

BP PR Campaign: Right or Wrong Timing?

BP unveiled a new multi million dollar PR campaign this past week. I first saw the commercial while watching the morning news and watched with great interest. First as a US Citizen I wanted to know what this European based company was doing to clean up the worst natural disaster Read more…

By Brian McDonald, 13 yearsJune 9, 2010 ago
Digital Media

Goin Mobile

This month is abuzz with mobile. Both the Triangle AMA and TIMA have speakers on mobile marketing and ads. Mobile Internet traffic is increasing with the proliferation of smartphones and Wi-Fi devices. This post is actually being drafted on an iPhone so I can gauge what a mobile blog post Read more…

By Brian McDonald, 13 yearsMay 4, 2010 ago

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