Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by:
- Creating a compelling argument for the role of digital communications and social networks using user and traffic statistics.
- Establishing that healthcare as a topic is huge in volume: 2nd most search topic on google and 3rd largest web activity across generations.
- The physician survey data displays how doctors are using digital media to research and learn about practices and medicine.
- Consumer research shows how web research can lead to patient asking doctor for a branded drug.
The closing message “healthcare is digital…life is digital” shows how we are becoming a digital nation more every day. Plus I really like the use of Lego people!