Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by:
- Creating a compelling argument for the role of digital communications and social networks using user and traffic statistics.
- Establishing that healthcare as a topic is huge in volume: 2nd most search topic on google and 3rd largest web activity across generations.
- The physician survey data displays how doctors are using digital media to research and learn about practices and medicine.
- Consumer research shows how web research can lead to patient asking doctor for a branded drug.
The closing message “healthcare is digital…life is digital” shows how we are becoming a digital nation more every day. Plus I really like the use of Lego people!
Brian McDonald started Square Jaw Media to document strategies and techniques he had used over his experience working in marketing and communications since 1990. During this time Brian wrote about many of the exciting Raleigh social media events where great knowledge was being shared and tries to share some of the tips and tricks. . Read Brian's full bio.