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Using YouTube video captions you can boost your blog SEO.
Digital Marketing

Smart YouTube Video Captions Improve On-Page SEO

YouTube added automatic captions this year and it’s an important feature for several reasons.  If you’re not familiar with video captions, it is basically the transcript of the video dialog or narration shown at the bottom of the screen.  In the past you would have to supply the caption copy Read more…

By Brian McDonald, 11 yearsDecember 10, 2013 ago
AT&T U-verse outage demonstrates lack of social media marketing and public relations
Digital Marketing

How AT&T Could Have Used Social Media During Crisis

This week AT&T had a massive outage of its U-verse network that offers voice, digital cable and high speed Internet to consumers and businesses. This most recent fiasco has further tarnished the AT&T brand that it appears the company has either given up on PR and customer service or does not Read more…

By Brian McDonald, 12 yearsJanuary 25, 2013 ago
Not as hard os POTUS but Digital Marketing is hard work
Digital Marketing

8 Daily Digital Marketing Challenges

It’s not as difficult as being President of the United States, but digital marketing is hard work. Most people think we just play on social media all day and create a few web pages. I wish that was true. Digital marketing is a fun career choice but can be very Read more…

By Brian McDonald, 12 yearsJanuary 3, 2013 ago
Content marketing automation and integration
Digital Media

Content Marketing Automation and Integration

Content Automation and Integration from Brian McDonald With all the digital media channels out there you can spend a huge amount of time curating and sharing content across multiple social networks and channels.  Integrating content across networks and channels via an automation strategy can save time and money spent doing Read more…

By Brian McDonald, 13 yearsOctober 23, 2012 ago
Randi Zuckerberg, former Marketing Director at Facebook
Events

Trends from Randi Zuckerberg, Former Director of Marketing at Facebook

Last month I had the opportunity to meet and hear Randi Zuckerberg speak at Meredith College. Randi was visiting the campus to receive the President’s Award and deliver the 2012 Woman of Achievement Lecture. Prior to the event I was able to attend the VIP reception thanks to my wife Read more…

By Brian McDonald, 13 yearsMarch 14, 2012 ago

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