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evergreen

Marketing Lessons from The NFL

We’re halfway through the National Football League (NFL) season and this is the time of year that I love.  Temperature is cooling down, leaves are changing, Halloween, Thanksgiving and Christmas are the holidays and the NFL season is in full swing.  There’s a reason why NFL football is the number Read more…

By Brian McDonald, 14 yearsNovember 1, 2011 ago
World Without Apple Infographic
Infographics

World Without Apple Infographic: Impact of Steve Jobs

The passing of Steve Jobs was a sad event for me. I bought my first Apple Macintosh computer in 1987. It was a used first generation Mac that cost me $2,300! Nonetheless I loved it, it was my first computer because the Commodore 64 I had in high school never Read more…

By Brian McDonald, 14 yearsOctober 7, 2011 ago
New Budweiser design and several can redesigns
evergreen

Will Brand Redesign Bring Back Budweiser’s Customers?

Budweiser announced that it is redesigning its cans. The bow tie Budweiser logo will be emphasized along with the red color. I wonder if this will attract new customers?  Sure there will be interest when the new design is seen on cans and swag, but will it last? Overall the Read more…

By Brian McDonald, 14 yearsSeptember 14, 2011 ago
Events

Surviving After Nature’s Fury

Watching the news and tracking the storm that tore through North Carolina yesterday reminded me about the tornado that hit Raleigh in 1988. I was in college at NC State and living off Hillsborogh St. I still recall the strange weather that day. The temperature shifted 20+ degrees and by Read more…

By Brian McDonald, 14 yearsApril 17, 2011 ago
MySpace RIP
Digital Media

Does Selling Out Kill Your Brand?

MySpace and FriendFeed were early social platforms that grew their community and eventually found their respective suitors.  But was acquisition the kiss of death to these companies?  It seems that after they get their payday these companies are forgotten by their new owners for several reasons. FriendFeed was supposed to Read more…

By Brian McDonald, 14 yearsMarch 29, 2011 ago

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squarejawmedia.com by Brian McDonald is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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