I had a call from from a staff member asking where our partner information was on our web site. The partner was at a trade show and promoting our company and could not find their information. A couple of things jumped out at me, most notably, “did they try searching Read more…
The past few weeks have witnessed some major consumer brands changing their logos: Belk, MySpace, The Gap, etc. Most notably was The Gap who changed their logo to one of the worst designs I’ve seen in my 20 years of marketing communications. After much public disapproval and constant web and Read more…
Self employed workers have their hands full juggling multiple roles every day, so keeping a professional appearance can be challenging at times. Freelancers and so-called “one man bands” already struggle when it comes to competing with large corporations. It is hard to answer the phones, take out the trash and Read more…
If you’ve ever had to prepare a proposal response to a Request for Proposal (RFP) you know it can be a challenge. RFPs come in all shapes and sizes and no two are alike. Some can be over 100 pages while others can be less than 1,000 words. Either way Read more…
A few weeks ago I had the pleasure to speak to the Raleigh SEO Meetup organized by Ashley Berman-Hale and Phil Buckley @1918. The topic was “Branding on A Budget,” and since I’ve worked for many small companies I’ve had my share of challenging marketing goals on little or no Read more…