I write this post just as I complete setting up a trade show booth at the Raleigh Convention Center. I’m wearing my Site Dynamics hat this week for the Association of Chamber of Commerce Executives (ACCE) convention. While setting up the booth I was reminded of how important trade shows Read more…
In the first marketing toolkit I discussed desktop publishing and the role it played in changing marketing strategy and processes. In this post I want to discuss what was the second major technology impact to marketing over the past 20 years, the creation of the World Wide Web and Customer Read more…
Today is day 10 of my 30 Day Blogger Challenge and so I decided to write about five lessons learned so far: Blogging every single day is a challenge to find the time and creative drive to publish a complete article. Also daily frequency may be too much for any Read more…
Writing about Web 2.0 technology over the past several months I am reminded of what the “new” technology was when I began my career and how it impacts us today. I graduated college in 1990 with a degree in communication and public relations. When I started college was already using Read more…
Last week I was working on a press release and came across reviewer comment using the term wordsmithing. For some reason this word falls into my list of annoying terms. I don’t know why, I guess it’s because I feel like I have to put on a worker’s uniform and Read more…