Today was the first full day at the Assoc of Chamber of Commerce Executives (ACCE) Convention at the Raleigh Convention Center. I was able to attend some great presentations on communication planning and social media that I’m going to write on in posts next week. I found that doing a Read more…
I am an old PR salt in today’s world in that I remember sending out my first press releases the old fashion way, the US Postal Service. Yes there was a few that were faxed but for most of my first 12 years out of school releases involved the tedious Read more…
I was interviewed by SAS for an article on how resellers were using Web 2.0 in their marketing efforts. Plug In: How VARS Are Using Web 2.0 for Business It’s no secret that social media is a topic among executive and marketing branches in organizations of all sizes and industries. Read more…
In the first post about managing multiple Twitter personalities I wrote about using TweetDeck and its ability to manage multiple Twitter accounts. In this post I want to look at a tool that also helps boost your Twitter, productivity called TweetLater. TweetLater bills itself as “productivity tools for busy tweeple,” Read more…
In the first marketing toolkit I discussed desktop publishing and the role it played in changing marketing strategy and processes. In this post I want to discuss what was the second major technology impact to marketing over the past 20 years, the creation of the World Wide Web and Customer Read more…