I recently sat in on a webcast that gave time estimates for marketing professionals. Their estimation was that each social media account (i.e. Facebook, Twitter, LinkedIn) should require approximately eight hours/week. Therefore if you have four accounts your time dedicated to social media would be 32 hours/week. Ideally this would Read more
Until a few months ago I read the newspaper everyday, a regular subscriber since I was 18 years old. At first I read it for sports and entertainment. As I got older I enjoyed reading and learning more about hard news stories that were not being covered in depth on Read more
Walter Cronkite passed away yesterday and since I remember watching him as a kid and as a Public Relations major in college and writer all my life, he is the gold standard for journalism. You were never told that in class since he retired about four years before I started Read more
I just read a great biography on the actor, Peter Sellers called Mr. Strangelove. In reading about his acting greatness in playing multiple roles in the same film, I thought that this is similar to the challenge I have in managing multiple Twitter accounts. I was having a hard time Read more
During June’s Triangle Social Media Club meeting, there was an interesting discussion about using LinkedIn for more than connecting and online communities. One of the participants worked for a company in the transaction automation solution industry. He stated that they used LinkedIn in a unique why to recruit and find Read more