This month is abuzz with mobile. Both the Triangle AMA and TIMA have speakers on mobile marketing and ads. Mobile Internet traffic is increasing with the proliferation of smartphones and Wi-Fi devices. This post is actually being drafted on an Read more
I had a great meeting with a training company today. We discussed many topics but one of the points that really hit home with me was when they stated that companies want to measure training ROI during economic downturns. Many Read more
This is a post that I’ve wanted to write for quite some time. After stints at agencies and on the corporate side I’ve learned how to manage PR agencies to get the best service and results. When talking with new Read more
Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial. One of the presenters, Jim Davis, SAS CMO, said something that really hit home. Jim Read more
Approximately six weeks ago the first Raleigh Media Leaders event was held at The Busy Bee. Over 150 professionals from marketing, advertising, media and technology gathered for an evening of interaction and stimulating conversation. The event was unique in that Read more