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evergreen

Marketing Lessons from The NFL

We’re halfway through the National Football League (NFL) season and this is the time of year that I love.  Temperature is cooling down, leaves are changing, Halloween, Thanksgiving and Christmas are the holidays and the NFL season is in full swing.  There’s a reason why NFL football is the number Read more…

By Brian McDonald, 14 yearsNovember 1, 2011 ago
Digital Media

Mobile Site, App or Both?

With mobile usage and traffic growing by huge numbers recently there is a rush to create mobile friendly versions of your website.  But it does not end there, what about a iPhone or iPad app?  What about other smartphones: Droid, Blackberry, etc? Just thinking about it can make your head Read more…

By Brian McDonald, 14 yearsOctober 28, 2011 ago
Events

Forget Early Adopters, iPhone 4S Appeals to Majorities

Apple’s announcement yesterday disappointed some that wanted to see a new iPhone design, the iPhone 5.  Had the iPhone 5 been announced there would have been throngs of innovators, early adopters and first droppers lined up to buy the device on the first day, shattering sales records and making news. Read more…

By Brian McDonald, 14 yearsOctober 5, 2011 ago
Google Analytics
Digital Media

Google Analytics Webinar

This week I had the opportunity to sit in with JT Moore @j_t_moore of ASPE ROI @ASPE_ROI for an hour long webinar on Google Analytics.  We discussed how to get started with Google Analytics and explained some of its basic features including: How to set up Google Analytics on your Read more…

By Brian McDonald, 14 yearsSeptember 30, 2011 ago
Digital Healthcare Infographic Animation video
Digital Media

Digital Healthcare Animated Infographic

Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by: Creating a Read more…

By Brian McDonald, 14 yearsSeptember 23, 2011 ago

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