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Internet Squatters in a Web 2.0 World

The original fight over internet squatting started with domain names. With just InterNIC assigning domains in the 1990s, savvy entrepreneurs went out and registered big name brands like McDonalds and others in order to hold the domain “hostage” and get a big buyout. Eventually copyright lawyers stepped in and changed Read more…

By Brian McDonald, 16 yearsJuly 24, 2009 ago
evergreen

Marketing Toolkit v0.5 Desktop Publishing

Writing about Web 2.0 technology over the past several months I am reminded of what the “new” technology was when I began my career and how it impacts us today. I graduated college in 1990 with a degree in communication and public relations. When I started college was already using Read more…

By Brian McDonald, 16 yearsJuly 23, 2009 ago
Marketing

Tracking With URL Shorteners

One of the challenges of Twitter’s 140 character limit is how to get your message across and include a link to a web page with additional information. When I first got on Twitter a year ago I was puzzled seeing the tinyurl links and wondered what in the world was Read more…

By Brian McDonald, 16 yearsJuly 22, 2009 ago
Marketing

How Much Time Does Social Media Require?

I recently sat in on a webcast that gave time estimates for marketing professionals. Their estimation was that each social media account (i.e. Facebook, Twitter, LinkedIn) should require approximately eight hours/week. Therefore if you have four accounts your time dedicated to social media would be 32 hours/week. Ideally this would Read more…

By Brian McDonald, 16 yearsJuly 21, 2009 ago
Marketing

And That’s The Way It WAS

Walter Cronkite passed away yesterday and since I remember watching him as a kid and as a Public Relations major in college and writer all my life, he is the gold standard for journalism. You were never told that in class since he retired about four years before I started Read more…

By Brian McDonald, 16 yearsJuly 18, 2009 ago

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