I’ve been doing some testing of RSS aggregator and mashup tools to develop requirements for a marketing portal project. These tools are great for non developers and marketing geeks like me to build a slick set of pages that can pull in multiple RSS feeds and other site content from Read more
Today was the first full day at the Assoc of Chamber of Commerce Executives (ACCE) Convention at the Raleigh Convention Center. I was able to attend some great presentations on communication planning and social media that I’m going to write on in posts next week. I found that doing a Read more
I was interviewed by SAS for an article on how resellers were using Web 2.0 in their marketing efforts. Plug In: How VARS Are Using Web 2.0 for Business It’s no secret that social media is a topic among executive and marketing branches in organizations of all sizes and industries. Read more
In the first marketing toolkit I discussed desktop publishing and the role it played in changing marketing strategy and processes. In this post I want to discuss what was the second major technology impact to marketing over the past 20 years, the creation of the World Wide Web and Customer Read more
Today is day 10 of my 30 Day Blogger Challenge and so I decided to write about five lessons learned so far: Blogging every single day is a challenge to find the time and creative drive to publish a complete article. Also daily frequency may be too much for any Read more