A few weeks ago I had the pleasure to speak to the Raleigh SEO Meetup organized by Ashley Berman-Hale and Phil Buckley @1918. The topic was “Branding on A Budget,” and since I’ve worked for many small companies I’ve had my share of challenging marketing goals on little or no Read more…
Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial. One of the presenters, Jim Davis, SAS CMO, said something that really hit home. Jim stated that your company’s brand is not the logo but Read more…
Approximately six weeks ago the first Raleigh Media Leaders event was held at The Busy Bee. Over 150 professionals from marketing, advertising, media and technology gathered for an evening of interaction and stimulating conversation. The event was unique in that there was a grand prize for the evening, a drawing Read more…
This week I took the Pew Research Center Millennial Quiz. After seeing several friends post their scores on Twitter I gave it a try. My score was 61 out of 100 and placed me between Gen X and Gen Y or Millennials as they are now called. The higher the score Read more…
Last month I spoke to the Triangle Area Freelancers on how to use social media to market yourself. The group is primarily freelance writers and they had some excellent questions including: Should I get on Twitter? Where do I start with social media? Blogger or WordPress, which is better and Read more…