Proving facts to management is always a difficult task. During our October meeting Susan Moore and Elissa Fink demonstrated their technique for telling a great story with data that can help you communicate the important facts in a memorable way. We have all faced the challenge of having too much Read more…
This is the article I wrote about September Triangle AMA speaker. Marketing to small business has several unique approaches and strategies for today’s marketing professionals. Our September 2008 luncheon speaker, Donald Mazzella, COO of Information Strategies, Inc., has advised major corporations and start-ups on ways of increasing their close rates Read more…
Search Engine Optimization (SEO) has become a major topic among marketing professionals and the general business community the past few years. There are entire companies that now offer search engine marketing and optimization services as their sole business. We’re all familiar with how these tools work since we use them Read more…