Last week I was working on a press release and came across reviewer comment using the term wordsmithing. For some reason this word falls into my list of annoying terms. I don’t know why, I guess it’s because I feel like I have to put on a worker’s uniform and Read more…
During June’s Triangle Social Media Club meeting, there was an interesting discussion about using LinkedIn for more than connecting and online communities. One of the participants worked for a company in the transaction automation solution industry. He stated that they used LinkedIn in a unique why to recruit and find Read more…
Triangle AMA members had the opportunity to hear Glen Drummond, Chief Innovation Officer of Quarry Integrated Communications explain the method of using “Personas” to look at our customers and our business differently. Drummond began his presentation with a challenge for members of the audience to reconsider what constitutes “real” work. Read more…
I have Google and Yahoo alerts set up for my company which has a unique name (Zencos) in order to track where we appear in the internet/web/blogs, etc. I reviewed my recent alerts and found someone that claimed to be the president of our company, however no one in the Read more…
Blogs, Twitter feeds, Facebook groups and MySpace pages, what does it all mean to today’s marketing professionals? Whether you’re plugged in to social networking or not, these new technologies are allowing consumers to communicate and discuss brands in all aspects to a global audience. You may not have a Facebook Read more…