This is a post that I’ve wanted to write for quite some time. After stints at agencies and on the corporate side I’ve learned how to manage PR agencies to get the best service and results. When talking with new business owners I often discover that this can be a Read more
Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial. One of the presenters, Jim Davis, SAS CMO, said something that really hit home. Jim stated that your company’s brand is not the logo but Read more
This week I took the Pew Research Center Millennial Quiz. After seeing several friends post their scores on Twitter I gave it a try. My score was 61 out of 100 and placed me between Gen X and Gen Y or Millennials as they are now called. The higher the score Read more
Last month I spoke to the Triangle Area Freelancers on how to use social media to market yourself. The group is primarily freelance writers and they had some excellent questions including: Should I get on Twitter? Where do I start with social media? Blogger or WordPress, which is better and Read more
I had the opportunity to attend my first Triangle Interactive Marketing Association (@TIMA_NC) meeting this week. The speaker was Phaedra Boinodiris, Serious Games Program Manager from IBM. Now I have to admit when I saw her title I wanted to ask her, “seriously this is your title?” But after hearing Read more