This week I had the opportunity to sit in with JT Moore @j_t_moore of ASPE ROI @ASPE_ROI for an hour long webinar on Google Analytics. We discussed how to get started with Google Analytics and explained some of its basic features including: How to set up Google Analytics on your Read more
Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by: Creating a Read more
Last week during the first Monday Night Football game I watched the ad for The Johnny Cash Project on ESPN. I was blown away for two reasons. I’m a huge Johnny Cash fan. It’s the best use of crowdsourcing I’ve seen to date. Now I will admit that I have Read more
How’s your bounce rate? If it is consistently high (over 70%), then you need to analyze why visitors are leaving your site so quickly. This infographic looks at certain areas that may be driving your site visitors away from your site instead of diving deeper. One area to look at Read more
Budweiser announced that it is redesigning its cans. The bow tie Budweiser logo will be emphasized along with the red color. I wonder if this will attract new customers? Sure there will be interest when the new design is seen on cans and swag, but will it last? Overall the Read more