Square Jaw Media

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Brian McDonald

Brian McDonald started Square Jaw Media to document strategies and techniques he had used over his experience working in marketing and communications since 1990. During this time Brian wrote about many of the exciting Raleigh social media events where great knowledge was being shared and tries to share some of the tips and tricks. . Read Brian's full bio.
Portfolio

Triangle AMA Social Media Boot Camp

This video was from the Triangle AMA (@TriangleAMA) Social Media Training Camp. I shot and co-edited the footage with Jeremy Smith (@jeremysaid) for the chapter. The event was a great success and one of the best Raleigh Social Media workshops to date!

By Brian McDonald, 15 yearsJune 21, 2010 ago
evergreen

Selling Ice to Eskimos With Good Storytelling

Storytelling is one of our most important and primary means of communicating with others. The name conjures up images of reading bedtime stories to our children. Yet the art of storytelling is vital to sales and marketing communications. The great sales guys that can sell ice to Eskimos are also Read more

By Brian McDonald, 15 yearsJune 15, 2010 ago
PR

BP PR Campaign: Right or Wrong Timing?

BP unveiled a new multi million dollar PR campaign this past week. I first saw the commercial while watching the morning news and watched with great interest. First as a US Citizen I wanted to know what this European based company was doing to clean up the worst natural disaster Read more

By Brian McDonald, 15 yearsJune 9, 2010 ago
Marketing

Facebook Mass Exodus? Not So Much!

Yesterday was supposed to be the day that Facebook users would delete their accounts in protest of the company’s privacy policy changes over the past several weeks. However according to a post Web Pro News only 34,424 users took the plunge and did just that. I can see a few Read more

By Brian McDonald, 15 yearsJune 1, 2010 ago
Events

Tips For Branding on a Budget

A few weeks ago I had the pleasure to speak to the Raleigh SEO Meetup organized by Ashley Berman-Hale and Phil Buckley @1918.  The topic was “Branding on A Budget,” and since I’ve worked for many small companies I’ve had my share of challenging marketing goals on little or no Read more

By Brian McDonald, 15 yearsMay 13, 2010 ago

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squarejawmedia.com by Brian McDonald is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Header photograph by Bryan Reagan.

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