Portfolio
Freezerburns Movember-thon
Gregory Ng (@gregoryng) had one of the most awesome fundraising ideas for Movember. He sold 1 hour slots to his 24-hour Movember-thon where he did 24 straight hours of food reviews.
Beyond the Basics
Beyond the Basics: Creating Your Online Community
In the second episode of Beyond the Basics, I met with Jason Peck (@jasonpeck) of eWayDirect. Jason is the Product Manager, Social Media for eWayDirect, a full service interactive marketing agency. One area I’ve seen Jason and eWayDirect really perform is in the area of creating online communities for their Read more…
Digital Media
Typography: The Message Conveyed by Printed Characters
Your choice of font paints a picture with words, effectively conveying whether your message is playful or formal, sophisticated or aimed at children. Fonts can be used to emphasize the most important parts of an advertisement or article, especially for online readers who tend to quickly scan instead of carefully Read more…
Beyond the Basics
Beyond the Basics: Managing Multiple Twitter Accounts
Beyond the Basics is a new video series where I am interviewing leading marketing and communication professionals to discuss advanced social media and interactive marketing strategies and tactics. Over the past few months I’ve attended many social media and interactive marketing presentations and I find myself and my peers saying, Read more…
Events
Facebook’s New Best Friend? The Gap!
Last week The Gap announced that they were giving away 10,000 pairs of jeans to anyone who checked in to their stores on Facebook. All you had to do was show your check-in screen on your mobile device to redeem the coupon. I headed over to The Gap at 11 Read more…