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Digital Marketing

Marketing Lessons From The Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band”

Last week’s 50th anniversary of Sgt. Pepper’s Lonely Hearts Club Band found me enjoying listening to the classic album by The Beatles. I’ve loved this album for as long as I can remember.  As a kid my older brother, Sean and I would put it on and listen to the Read more…

By Brian McDonald, 6 yearsJune 5, 2017 ago
evergreen

Is Glassdoor Killing Your Recruiting?

If you’re not familiar with Glassdoor then it’s the first site you need to visit after reading this post. What Google Review and Yelp are to local retailers, restaurants and bars, Glassdoor is to companies. Glassdoor has several typical features of HR/employment sites: job board listings, corporate profiles, list of Read more…

By Brian McDonald, 8 yearsJune 1, 2015 ago
Using YouTube video captions you can boost your blog SEO.
Digital Marketing

Smart YouTube Video Captions Improve On-Page SEO

YouTube added automatic captions this year and it’s an important feature for several reasons.  If you’re not familiar with video captions, it is basically the transcript of the video dialog or narration shown at the bottom of the screen.  In the past you would have to supply the caption copy Read more…

By Brian McDonald, 9 yearsDecember 10, 2013 ago
Not as hard os POTUS but Digital Marketing is hard work
Digital Marketing

8 Daily Digital Marketing Challenges

It’s not as difficult as being President of the United States, but digital marketing is hard work. Most people think we just play on social media all day and create a few web pages. I wish that was true. Digital marketing is a fun career choice but can be very Read more…

By Brian McDonald, 10 yearsJanuary 3, 2013 ago
Content marketing automation and integration
Digital Media

Content Marketing Automation and Integration

Content Automation and Integration from Brian McDonald With all the digital media channels out there you can spend a huge amount of time curating and sharing content across multiple social networks and channels.  Integrating content across networks and channels via an automation strategy can save time and money spent doing Read more…

By Brian McDonald, 10 yearsOctober 23, 2012 ago

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