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lessons learned

Digital Marketing

Marketing Lessons From The Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band”

Last week’s 50th anniversary of Sgt. Pepper’s Lonely Hearts Club Band found me enjoying listening to the classic album by The Beatles. I’ve loved this album for as long as I can remember.  As a kid my older brother, Sean and I would put it on and listen to the Read more…

By Brian McDonald, 6 yearsJune 5, 2017 ago
Not as hard os POTUS but Digital Marketing is hard work
Digital Marketing

8 Daily Digital Marketing Challenges

It’s not as difficult as being President of the United States, but digital marketing is hard work. Most people think we just play on social media all day and create a few web pages. I wish that was true. Digital marketing is a fun career choice but can be very Read more…

By Brian McDonald, 10 yearsJanuary 3, 2013 ago
Marketing Myths Busted!
evergreen

6 Marketing Myths Busted!

Some days I get down when reading blog posts, discussions, seeing speakers talk about new marketing channels like social media or paid search.  I have to remind myself that we live in a world where everyone is getting their mega horn on to blast out opinions.  Some are on target, Read more…

By Brian McDonald, 12 yearsJuly 8, 2011 ago
Digital Media

What’s Your Data Crisis Communication Plan?

Klout (@klout), the online standard for influence and scoring site suffered a severe system error that caused users social media profile scores to drop in value yesterday. I noticed a few people questioning their scores on Facebook so I went to my Klout page and noticed that my score dropped Read more…

By Brian McDonald, 12 yearsMay 23, 2011 ago
evergreen

10 Ways to Boost Virtual Office Productivity

Virtual teams present special challenges, primarily because they are so geographically dispersed. Because you never meet face to face, out must rely on technology to get your workers trained. Remote workers in the form of IT specialists or personal assistants are great ways to save money or assemble teams with Read more…

By Brian McDonald, 12 yearsFebruary 22, 2011 ago

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