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community management

AT&T U-verse outage demonstrates lack of social media marketing and public relations
Digital Marketing

How AT&T Could Have Used Social Media During Crisis

This week AT&T had a massive outage of its U-verse network that offers voice, digital cable and high speed Internet to consumers and businesses. This most recent fiasco has further tarnished the AT&T brand that it appears the company has either given up on PR and customer service or does not Read more…

By Brian McDonald, 10 yearsJanuary 25, 2013 ago
Beyond the Basics with Jason Peck
Beyond the Basics

Beyond the Basics: Creating Your Online Community

In the second episode of Beyond the Basics, I met with Jason Peck (@jasonpeck) of eWayDirect. Jason is the Product Manager, Social Media for eWayDirect, a full service interactive marketing agency. One area I’ve seen Jason and eWayDirect really perform is in the area of creating online communities for their Read more…

By Brian McDonald, 12 yearsNovember 30, 2010 ago
LinkedIn
Social Media

New LinkedIn Groups Features Enhance Community Management

LinkedIn has rolled out several new features over the past few months to better help you manage your groups.  Previously groups were limited in terms of creating a place to store information that you always want available to members like rules for posting discussions. The new group features allow you Read more…

By Brian McDonald, 13 yearsSeptember 14, 2010 ago
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