Beyond the Basics is a new video series where I am interviewing leading marketing and communication professionals to discuss advanced social media and interactive marketing strategies and tactics. Over the past few months I’ve attended many social media and interactive marketing presentations and I find myself and my peers saying, Read more…
Virtual office assistants are a great way to get more done without spending a lot of money, especially when your business is small. You get to pay someone only for the time spent working for you or by the tasks they do for you without worrying about all the overhead Read more…
Employers are leaving the world of print media behind by posting their jobs exclusively online. They are advertising on message boards, through social networks and on huge job posting sites. Businesses also advertise on their own websites where applicants from all over the world can vie for the best positions. Read more…
Self employed workers have their hands full juggling multiple roles every day, so keeping a professional appearance can be challenging at times. Freelancers and so-called “one man bands” already struggle when it comes to competing with large corporations. It is hard to answer the phones, take out the trash and Read more…
If you’ve ever had to prepare a proposal response to a Request for Proposal (RFP) you know it can be a challenge. RFPs come in all shapes and sizes and no two are alike. Some can be over 100 pages while others can be less than 1,000 words. Either way Read more…