I had a great meeting with a training company today. We discussed many topics but one of the points that really hit home with me was when they stated that companies want to measure training ROI during economic downturns. Many times training gets cut much like marketing and the investment Read more…
Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial. One of the presenters, Jim Davis, SAS CMO, said something that really hit home. Jim stated that your company’s brand is not the logo but Read more…
Sometimes you get so engaged and excited that you forget some of the chaos you cause by going 90 miles an hour. I had an interesting conversation with a former co-worker who brought to my attention how this was happening to me and causing confusion about my company’s brand. The Read more…
I watched the roll out of the new Twitter Lists feature last week with some anticipation. With the growth of Twitter there’s a lot of clutter to cut through and Lists offer a great way to do that. At the same time there has been some ho-hum reaction to what Read more…
Today is Day 25 of my 30 day blogging challenge and I wanted to share some more tips and other wisdom. I have to admit today was a tough motivational day. I still have some topics on my list that I started with at the beginning of the 30 days. Read more…