I have Google and Yahoo alerts set up for my company which has a unique name (Zencos) in order to track where we appear in the internet/web/blogs, etc. I reviewed my recent alerts and found someone that claimed to be the president of our company, however no one in the Read more…
Blogs, Twitter feeds, Facebook groups and MySpace pages, what does it all mean to today’s marketing professionals? Whether you’re plugged in to social networking or not, these new technologies are allowing consumers to communicate and discuss brands in all aspects to a global audience. You may not have a Facebook Read more…
Search Engine Optimization (SEO) has become a major topic among marketing professionals and the general business community the past few years. There are entire companies that now offer search engine marketing and optimization services as their sole business. We’re all familiar with how these tools work since we use them Read more…