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Marketing Toolkit v1.0: Web and CRM

In the first marketing toolkit I discussed desktop publishing and the role it played in changing marketing strategy and processes. In this post I want to discuss what was the second major technology impact to marketing over the past 20 years, the creation of the World Wide Web and Customer Read more…

By Brian McDonald, 15 yearsJuly 26, 2009 ago

evergreen

Telling a Great Story with Data

Proving facts to management is always a difficult task. During our October meeting Susan Moore and Elissa Fink demonstrated their technique for telling a great story with data that can help you communicate the important facts in a memorable way. We have all faced the challenge of having too much Read more…

By Brian McDonald, 16 yearsNovember 10, 2008 ago