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Social Media

Will Sponsors Learn From Tiger Woods Debacle?

The past few weeks the big story has been Tiger Woods and his many mistresses.  What started out as a car accident story has now developed into a shocking tale of one of the biggest sports celebrities having many extramarital affairs with several women across the country.  Now I’m not Read more

By Brian McDonald, 16 yearsDecember 8, 2009 ago
Events

Deep Fried Mashup and Branded Communities at SMC Triangle

Last week the Triangle Social Media Club had two guest speakers, Karlie Justus (@karliej) and Jason Peck (@jasonpeck). I’ve had the pleasure of meeting both the speakers and interacting with them on Twitter over the past several months. I was glad to see Karlie speak about the NC State Fair since Read more

By Brian McDonald, 16 yearsNovember 18, 2009 ago
Marketing

Is Google Becoming the Next Wal-Mart?

As a long time web addict, I have watch Google’s rise to power from a distance at first. I started with Yahoo! and even bought stock in the company. To me they were the first and I was happy with my search results. When I first heard of Google I Read more

By Brian McDonald, 16 yearsNovember 11, 2009 ago
Strategy

Social Media Case Study: Triangle AMA

Over the past few weeks I’ve written several articles about member based associations using social media. I thought today’s post would be a good time to reflect on a case study that I personally have been working on over the past year. I serve on the board of the Triangle Read more

By Brian McDonald, 16 yearsAugust 12, 2009 ago
Social Media

Can you Measure Your Corporate Brand on Facebook?

I just saw a great tweet by my brother @iamseanmcdonald “Serious question: Anyone have recent examples where a brand has made a MEASURABLE impact with its presence in Facebook?” I keep thinking to myself that the applications for corporate Facebook presence are mostly in the consumer brands area. We love Read more

By Brian McDonald, 16 yearsAugust 3, 2009 ago

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