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Worst Logo Ever!
evergreen

How to Change Your Logo and Not Look Stupid!

The past few weeks have witnessed some major consumer brands changing their logos: Belk, MySpace, The Gap, etc.  Most notably was The Gap who changed their logo to one of the worst designs I’ve seen in my 20 years of marketing communications.  After much public disapproval and constant web and Read more…

By Brian McDonald, 15 yearsOctober 13, 2010 ago
PR

BP PR Campaign: Right or Wrong Timing?

BP unveiled a new multi million dollar PR campaign this past week. I first saw the commercial while watching the morning news and watched with great interest. First as a US Citizen I wanted to know what this European based company was doing to clean up the worst natural disaster Read more…

By Brian McDonald, 15 yearsJune 9, 2010 ago
Branding is not a verb
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What Makes a Brand?

Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial.  One of the presenters, Jim Davis, SAS CMO, said something that really hit home.  Jim stated that your company’s brand is not the logo but Read more…

By Brian McDonald, 15 yearsMarch 22, 2010 ago
Social Media

Will Sponsors Learn From Tiger Woods Debacle?

The past few weeks the big story has been Tiger Woods and his many mistresses.  What started out as a car accident story has now developed into a shocking tale of one of the biggest sports celebrities having many extramarital affairs with several women across the country.  Now I’m not Read more…

By Brian McDonald, 15 yearsDecember 8, 2009 ago
Marketing

Is Google Becoming the Next Wal-Mart?

As a long time web addict, I have watch Google’s rise to power from a distance at first. I started with Yahoo! and even bought stock in the company. To me they were the first and I was happy with my search results. When I first heard of Google I Read more…

By Brian McDonald, 16 yearsNovember 11, 2009 ago

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